The 26th edition of Beautyworld Middle East – the region’s largest international trade fair for beauty, hair, fragrance and wellbeing – brought a three-day successful run at the Dubai World Trade Centre, as the regional and international beauty industry comes together to discover new trends, technologies and business opportunities. Inspiring and ever evolving content like the Next in Beauty conference and Front Row by Nazih Group helped the 2022 event en route to incredible growth. This year’s Beautyworld Middle East featured products from 1430 exhibitors - a 60 per cent increase from its 2021 edition.