FRICON

From the 26th of February to the 2nd of March, the food retail world came together again after 3 years at the largest and most iconic fair in the sector in Dusseldorf, Euroshop 2023. We were able to reconvene with our customers and provide a welcoming experience for our visitors, at the long-awaited Euroshop 2023! FRICON could not be left out and, as such, stood out with its new communication “THE PURITY OF BEING SUSTAINABLE” which introduces a New FRICON Era and the new UPD FV (Upperdeck Full Vision) product. The solution you are looking for for your point of sale. This 21st Edition, expanded by more than 100,000 m², spread over 17 pavilions, had more than 1,830 exhibitors from 55 different countries. Our Team would like to thank all customers, partners and suppliers for visiting our stand during these 5 days. The focus is and will always be our customer. For more information regarding our new communication, visit: http://www.euroshop-fricon.pt/

For the second consecutive year, FRICON products are distinguished with the TopTen.eu Seals! These Seals, developed by Quercus, are intended to distinguish the most efficient brands and products on the market in terms of energy. Thus allowing an experience 100% centered on the consumer and on the comparisons between solutions. Other variables are also analyzed in this type of study carried out by this entity, such as: quality, resource efficiency and health. And, therefore, it is with great pride that we have the following FRICON products in the ranking: FRICON Ice Cream Solutions: HCE 305 (S and SG); FRICON Supermarket Solutions: SMR SLB 170; SMR SLB 194; SMR SLB 220; SMR SLB 250; SMR CLS 210L and CLS 210H; SMR CLS 250L; SMR CL 220; SMR DA 220. FRICON’s DNA seeks to be always in development and always seeks to respond to the needs of the customer and the market, combining energy efficiency and consumption!

FRICON presents the Upperdeck FV: the modern and energy-efficient Vertical Display for maximum display of refrigerated products. During the 21st edition of the biggest fair in the food sector Euroshop, the launch of the FRICON equipment that promises to revolutionize and raise commercial refrigeration to other levels: it is the new Upperdeck Full Vision. With a modern and sophisticated design, the Vertical Display Upperdeck FV is ideal for displaying food, beverages and other refrigerated products. With tempered glass doors that ensure maximum visibility of the products, this display also has internal LED lighting, which enhances the colors and textures of the products on display. In addition, the Upperdeck FV Vertical Display has a digital display, allowing you to adjust the temperature according to your needs. With a capacity of up to 631 litres, this equipment is ideal for medium to large establishments, offering a large product storage capacity.

The FRICON New Era “THE PURITY OF BEING SUSTAINABLE” is more than a drive. It’s a mindset, it’s a lifestyle, it’s how we want to impact the world and how we want our customers to feel. Pure and sustainable. In each of our partnerships. With the launch of the new UPD FV and at the 21st edition of Euroshop, the largest food retail fair, it is showed a new image and a new motto of communication, which represent the FRICON New Era. The white color was reflected, a color that does not hide imperfections; on the contrary. It is a transparent color, which reflects the care of those who interact with it. Its purity reflects the concern for the development of increasingly sustainable solutions that respect the planet. Reflecting the pure feeling that is wanting to respect the planet. White makes us feel cold if we want to feel cold… It makes us see light if we want to see light… It transports us wherever we want, whenever we want, as it gives rise to the interpretation assigned to it.